From 8.30 am to 5.00 pm

 The “Digital Marketing trends” day is organized by the City of Sciences in Tunis jointly with the ESSECT (Higher School of Economic and Social Sciences in Tunis) on Thursday, April 18, 2024, under the theme of “Artificial Intelligence (AI) and Digital Marketing”.

This initiative aims at exploring the latest trends in digital marketing and analyzing the growing impact of artificial intelligence in this constantly evolving field.

During this day, participants will have the opportunity to discover more about digital marketing and discover the emerging strategies, tools and technologies shaping the future of this discipline.

The programme during this day includes lectures and keynotes during which leading experts will share their knowledge on current trends in digital marketing while focusing on innovative strategies, best practices and inspiring case studies. It also includes a panel discussion during which influencers and industry professionals will discuss about the opportunities and challenges related to digital marketing particularly the growing role artificial intelligence in marketing decision making. There will also be workshops during which participants will deepen their understanding on digital marketing tools and techniques along with practical applications of AI.

This event will bring together key players in the field of digital marketing for a whole day full of exchange, learning and reflection aiming at providing participants with knowledge and skills needed to seize opportunities offered by the constantly changing and progressing digital world.

Come and join us at the City of sciences in Tunis for this event rich in exchange and inspiration around digital marketing trends and the future of AI.